Eric and I went to Seth Godin’s seminar last September. It was easily the best thing we’ve ever done for our business.

I was a fan of Seth’s before I attended, but meeting him in person made me a raving fan. There was no powerpoint presentation, no lecture. Seth got up, said hello, and took questions for the entire day.

There were some incredible things that I learned about Seth:

Business Range: He answered questions from small business owners like me and Eric. He answered questions from Web 2.0 startups with big venture capital backing. He answered questions from huge, 100 year old companies.

Industry Range: Seth isn’t just an internet guru. When I asked him questions about financial lead generation, he answered with more insight into the industry than I have seen from financial veterans. He knew how to drive traffic to a blog about theater. He explained how to market face wash to 15 year old girls. When a question was asked about an industry, he immediately began talking about the nuances of the demographics in amazing detail and accuracy.

Accuracy: Speaking of accuracy, he was right about what he was saying. Most of the time, you have to wonder whether an expert is really correct. Seth has a way of explaining things in a manner that is hard to debate. Not once did anyone question his advice, because it was so obviously true. This is incredible to watch.

Clarity: We went around the room asking questions, and I got about 3 turns. Seth was giving out information quickly and clearly. He speaks likes he writes- in short, thoughtful bursts that don’t waste time, get straight to the point, and are easy to understand.

Blueberry muffins: Homemade blueberry muffins cooked from scratch by Seth? How could you resist?!

Go see him. Be prepared with the most important questions you need answered about your business. You will not be disappointed.

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