Sales cliches!

“You have to make it their idea.” HELLO?! Do you really want to give someone a product that they don’t want? How about just giving them what they want instead of trying to manipulate them into believe it is?

“Don’t sell the steak, sell the sizzle.” Don’t mention the fat, either.

“Honesty is the best policy.” Shouldn’t we say that honesty is the only policy?

For years and years, the standard operating procedure was to provide gimmicks and pitches to compel a consumer to make a purchase. But today, with information so readily available, we have a more educated purchaser. People really want the details.  If you’re stuck in a mindset that you’re going to “cliche your way” to a successful sale, you might want to reconsider.

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