Today I was arguing with my business partner. Don’t worry, it happens all the time. If we agreed all the time there wouldn’t be a point in the partnership, and all that.
I was trying to make a point that was true. However, there were some other things I was saying that weren’t true. They weren’t lies, they were just things that didn’t make good sense.
No matter how hard I tried to get the point across that made sense, he kept getting hung up on the things that didn’t, and understandably so. As a result, the truth got lost in my ridiculousness.
This happens in more ways than one. You can lump something good in with something bad. If your restaurant has 5 extraordinary menu items and 5 average ones, I think you’re better off with a 5 item menu. Or maybe you’re negotiating an ad contract. You want a full page ad for the half page price plus you want your ad next to an article about your service. You’ll never get the ad placement because you lumped it in with an impossible price break. Let’s say I was trying to illustrate this point in this post, and I gave two great examples, but the third example didn’t make sense. You may reject the whole principle based on a bad example.
In everything you do, make sure the weak is not hindering the strong. Make sure truth is not getting lost in ridiculousness.
