You can’t fake free anymore. People know the difference between ‘free-if-you-do-something-or-buy-something’ (FREE!) and just ‘free’ (free.). If you are offering FREE! your prospects now think of spam, hooks, bait-and-switch, and high pressure sales. They may have tolerated FREE! when there was no free., but now that free. is plenteous, FREE! has lost its appeal.
Which one are you offering?
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