If you own a business, you may be struggling to differentiate yourself from the competition. Read this post. Then try this exercise: Take your product or service and think of it as a problem itself. Then solve the problem. Your first (dozen?, hundred?) ideas will most likely not be that great. Keep trying. It’s hard to do. It’s work. Keep trying. When the right idea comes, it will be big. It will change your industry and blow the competition away. It will make you look like a genius and an innovator. And hopefully it will make you some money, too.

Categories: The Idea Process ~ Trackback